First Breckinridge Banks
Creative Direction
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Brand Identity
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Creative Copywriting
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Packaging Design
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Social Media
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Creative Direction • Brand Identity • Creative Copywriting • Packaging Design • Social Media •
Work done at An Agency.
7 banks. 1 unifying tagline.
Crafting a shared brand identity for these seven community-centric banks, didn't simply boost each one's individual presence – I wove a common thread that made them easily recognizable together, amplifying their influence in the marketplace.
real life moments.
The visuals featured authentic families in genuine situations, predominantly captured through candid photography. The headline structure provided me with the flexibility to explore various topics while maintaining a down-to-earth approach.
