Rabbit Hole Distillery
Creative Direction
•
Brand Identity
•
Creative Copywriting
•
Packaging Design
•
Social Media
•
Creative Direction • Brand Identity • Creative Copywriting • Packaging Design • Social Media •
Work done at An Agency.
Defining The Brand
Rabbit Hole offers four primary product variations, each with its own unique narrative. While Rabbit Hole required an overarching brand identity, the challenge was to develop distinct tones of voice for the four main products when showcased in advertisements.
in store experience
With the storyline for the four product variations in place, the brand sought a revamp in its point-of-sale aesthetics.
Share something original
Inventing a holiday campaign aimed at urging people to bring their true selves to the festive season.
From storyboard to shoot day
I conceived the concept, created storyboards, and provided direction. Teaming up with the director Max Moore, we seamlessly translated the vision into a compelling spot on connected TV and social platforms.
Sundance Film Festival
As a partner of the Sundance Film Festival, Rabbit Hole aimed to make a meaningful presence that acknowledged and appreciated everyone in the film industry. This campaign served as a thank-you to individuals ranging from directors to boom stand professionals. The video was showcased on social media and featured in front of select premieres during the festival.
